8 Best Crypto Marketing Agencies of 2024 in Vietnam

12/12/2024

In the rapidly evolving landscape of cryptocurrency and blockchain technology, Vietnam has seen a notable surge in adoption, with approximately 17% of its population embracing digital assets. In this highly competitive market, the role of public relations (PR) has never been more crucial. 

As businesses strive to build trust, enhance credibility and increase visibility, collaborating with a specialized PR agency becomes key to success. With Vietnam’s growing tech scene and burgeoning interest in crypto, several PR agencies have emerged to serve this niche sector. In this article, we will highlight the top 8 crypto agencies in Vietnam.

1. Bigcoin Vietnam

Bigcoinvietnam portfolioBigcoin Vietnam Portfolio

Bigcoin Vietnam has become a leading agency blockchain and cryptocurrency iindustry in VietNam. With over six years of experience, it combines extensive market knowledge with a skilled team, making it a trusted partner for projects looking to succeed in the Vietnamese market.

Over the years, Bigcoin has cultivated a vast ecosystem of over 100 partnerships, encompassing leading exchanges, market makers, audit firms, launchpads, marketing agencies, and legal consultancies. This network offers a comprehensive support system for projects, enabling them to succeed at every stage of their journey.

What sets Bigcoin apart is its user-centric approach to marketing. Entering a new market often presents challenges due to unfamiliar cultural, social, and behavioral factors. Bigcoin addresses these hurdles with tailored solutions, including market insights, in-depth research, and strategic marketing consultancy.

 By understanding the unique characteristics of the Vietnamese market, Bigcoin acts as both a consultant and a strategic partner, crafting marketing strategies that connect effectively with local users while maximizing the potential of each project.

Bigcoin’s influence extends across multiple platforms, solidifying its position as a leader in the blockchain space. 

Bigcoin's subwebsite traffic

Bigcoin's subwebsite traffic

Bigcoin Vietnam’s influence spans multiple platforms, cementing its status as a leader in the blockchain industry. At the forefront is Theblock101.com, Vietnam's premier platform for cryptocurrency insights, which attracts 150,000 active users monthly, generating 700,000 impressions and 300,000 page views. 

With each article garnering up to 10,000 impressions, its reach is further amplified by Bigcoin's active presence on Telegram, Twitter, and Facebook, making it an indispensable resource for blockchain enthusiasts and investors seeking reliable knowledge and updates.

Bigcoin Vietnam’s YouTube channel with over 110,000 subscribers, delivers impactful content that averages 45,000 views and 600,000 impressions every three months. The channel features deep-dive project reviews, market analyses, interviews, and AMA recaps, enhancing brand visibility and engagement within Vietnam’s vibrant crypto community.

2. Coin98 Network

Coin98 Network, a cornerstone of the Coin98 ecosystem, is dedicated to advancing knowledge dissemination and fostering community growth within the cryptocurrency space. The network is built around two flagship platforms: Coin98 Insights and Coin98 Analytics, both of which have established themselves as pivotal resources for crypto enthusiasts and investors.

Coin98 Insights

Coin98 Insights is a leading platform that attracts nearly 200,000 daily visitors and boasts a vibrant community of over 70,000 investors. In response to its rapidly growing readership, the platform recently underwent a significant upgrade, transitioning to a Content Management System (CMS) to deliver a seamless and enhanced user experience.

While global crypto media giants like Messari and The Block primarily target institutions and enterprises, Coin98 Insights fills a crucial gap by catering directly to retail investors. Its content provides accessible, visually engaging information on projects, tokens, and investment opportunities, meeting the specific needs of individual users.

Recognizing its capacity for global impact, Coin98 Insights is developing a multilingual platform that will enable content creators to publish and share knowledge worldwide, thereby amplifying its reach and influence across the crypto community.

Coin98 Analytics

Coin98 Analytics is dedicated to offering deep market insights presented through intuitive visuals and infographics. From on-chain data analysis to its signature DeFi Weekly Report, the platform delivers clear and comprehensive content that tracks weekly trends, compares blockchain ecosystems, and examines market developments across various segments.

Once a rising competitor to established players like The Block and Messari, Coin98 Analytics has rapidly ascended to become the largest crypto media platform globally, with over 160,000 followers and a monthly reach of 10–15 million. Today, it serves as a trusted source for other media outlets, cementing its position as a reliable authority in the industry.

3. TK Media 

TK Media all communication channelTK Media all communication channel

Established in 2017, TK Media, also known as TK Ventures, has built a robust network of media assets across multiple platforms. With a steadfast focus on enhancing content quality, TK Media delivers accurate and valuable information to its diverse audience. Over the years, the company has partnered with hundreds of projects in the crypto and blockchain space, helping them achieve greater success on their development journey.

TK Media’s core business lies in publishing and producing content in various formats, including articles and videos, across fields such as technology, finance, health, and lifestyle. These efforts have resulted in high-traffic products that hold market-leading positions, catering to a wide range of readers across age groups, income levels, genders, nationalities, and interests.

To support small and medium-sized businesses as well as individuals seeking cost-effective advertising, TK Media offers a variety of advertising solutions. Its online advertising division has successfully executed campaigns that have enabled brands and businesses to reach millions of potential customers, significantly boosting their sales and market visibility.

In addition to its media and advertising services, TK Media produces and distributes a range of high-quality digital and physical products directly to consumers, further solidifying its reputation as a dynamic and innovative player in the industry.

TK Media continues to evolve, driving forward its mission to provide unparalleled value to its partners, clients, and audiences alike.

4. Blog Tiền Ảo

blogtienao websiteblogtienao website

Launched in April 2017, Blog Tiền Ảo has emerged as one of Vietnam's premier cryptocurrency websites, widely recognized for its expansive reach and dedicated readership.

The platform provides more than just timely news on cryptocurrency and blockchain technology. It offers comprehensive educational resources, catering to both beginners and seasoned investors, alongside regular updates on market trends and the latest innovations in the crypto space.

Blog Tiền Ảo has established its credibility through collaborations with prominent industry leaders, including major exchanges such as Binance, Huobi, and Bybit, as well as cutting-edge projects like NEAR and Coin98. The platform has also partnered with prestigious events like the Vietnam Blockchain Summit and Traders Fair & Awards.

Key Achievements

  • Over 143,715 followers on Facebook
  • More than 10,600 published articles covering cryptocurrency and blockchain topics
  • 23,100+ followers on Twitter
  • 8,400+ subscribers on YouTube
  • 300,000+ monthly website views
  • 25,000+ Telegram followers across dedicated topic channels
  • 92,200+ members in a vibrant Facebook crypto community

Recognizing the risks posed by the high volatility of cryptocurrency markets, Blog Tiền Ảo focuses on delivering fast, accurate, and reliable information to empower readers with the insights needed to make informed investment decisions.

In the context of rapid blockchain innovation, the platform aims to become Vietnam’s most trusted hub for cryptocurrency information, shaping trends and supporting the growth of Web3. With a commitment to producing high-quality content on emerging topics such as DeFi, NFTs, the Metaverse, and GameFi, Blog Tiền Ảo also prioritizes fostering community connections and building partnerships with organizations locally and globally.

5. HC Capital

HC Capital WebsiteHC Capital Website

HC Capital is a leading crypto venture focused on transforming the Blockchain industry through innovation, particularly in DeFi, Web3, and the Metaverse. Since its founding in 2019, HC Capital has built a strong community base and an expansive network, positioning itself as a key player in the crypto space.

At the core of HC Capital's mission is a commitment to promoting blockchain as a profitable, efficient, and attractive investment channel. By fostering a healthy community and supporting the right talent, HC Capital helps to identify valuable opportunities for growth and innovation. This aligns with the company's vision to build a reputable, engaging, and sustainable environment that encourages the widespread adoption of crypto and drives continuous progress in the blockchain industry.

HC Capital developmentHC Capital development

HC Capital offers more than just financial support to crypto projects. Through its comprehensive services, which include incubation, advisory, partnerships, and media promotion, the firm ensures that projects are equipped for success and can effectively reach end-users. The company’s extensive media ecosystem and strong connections with other venture capitalists, exchanges, launchpads, and crypto communities make it a trusted partner for any project looking to thrive in the competitive blockchain landscape.

With over 500,000 members across all channels and 3 million profile visits per month, HC Capital provides a platform for crypto projects to gain visibility, grow their audience, and achieve their goals. This strong community base and expansive network help to drive HC Capital’s ongoing mission to create an environment where the blockchain space can continue to evolve and prosper.

6. GFI

GFI website

GFI website

GFI is a prominent venture capital firm based in Vietnam, focuses on blockchain education, incubation, and investment in innovative Web3 projects, driving progress and innovation within the industry.

Through strategic investments, GFI aims to empower individuals and create a ripple effect that elevates the broader community. The firm’s goal is to promote financial growth and well-being, contributing to a prosperous society where everyone has the opportunity to thrive.

Starting in 2016 as a mining factory, GFI evolved into a full-fledged venture capital firm by 2018, establishing itself as a key player in the venture capital space. By 2022, the company had expanded its operations and developed a comprehensive startup ecosystem, offering services across education, media, incubation, and investment. 

GFI’s ecosystem spans six key sectors: Education, HR Solutions, Incubation, Investment, Media, and Connections. Each of these sectors plays a crucial role in nurturing the next generation of blockchain innovations and startups.

7. NFT.VN

NFT.vn websiteNFT.VN website

NFT.VN is a leading platform dedicated to providing daily updates, trends, and news on the NFT (Non-Fungible Token) market.

Aiming to become a trusted destination for the NFT community and those interested in blockchain technology and its market growth, NFT.VN is committed to delivering accurate, comprehensive, and timely information.

Powered by advanced technology, NFT.VN offers users an optimized and easy-to-navigate experience, providing access to diverse NFT content from credible sources worldwide. The website features an intuitive, user-friendly interface, allowing visitors to easily explore topics ranging from top NFT artists and creators to emerging NFT projects and the latest market developments.

With a passionate and experienced team of blockchain and NFT experts, NFT.VN provides in-depth analysis and engaging content on the NFT industry. In addition to showcasing prominent digital art, the platform also covers the practical applications of NFTs across various fields, including art, music, sports, and beyond.

NFT.VN aims to be an essential and reliable source of information for the NFT community and those curious about blockchain and cryptocurrency technologies. Through this, NFT.VN seeks to explore and highlight the exciting potential of the NFT world.

8. ThuanCapital

ThuanCapital website

ThuanCapital website

ThuanCapital, established in 2017, is a prominent digital asset (Crypto) media company in Vietnam, offering in-depth news and market analysis focused on the crypto sector. The company's editorial content is rooted in a strong passion for the crypto market, finance, and blockchain technology, with the primary objective of delivering valuable insights to investors and traders in the crypto space.

The management team, consisting of professionals based in California, USA, and Hanoi, Vietnam, brings a wealth of experience in finance and digital assets. In addition to its YouTube channel, which provides informative videos and market analysis, ThuanCapital also maintains a robust presence on various social media platforms, offering quick updates and real-time news about the crypto and financial markets.

Through its "Thuan Capital Analytic" YouTube channel, ThuanCapital shares unique perspectives on the crypto and financial markets. The content is intended as a resource for viewers, allowing them to make informed decisions. However, the company emphasizes that investment decisions should ultimately be made by the individual. When seeking advice, viewers are encouraged to assess the expertise, experience, and track record of the advisor. Ultimately, responsibility for investment choices rests with the individual, both in their financial decisions and broader life choices.

In conclusion, as the blockchain and cryptocurrency industry continues to expand, selecting the right marketing agency is crucial for success. The agencies listed in this article represent the best in Vietnam, each offering a unique combination of expertise, innovation, and market understanding. Whether you’re looking for a partner to enhance your brand’s visibility, launch a new project, or deepen market penetration, these agencies provide comprehensive strategies tailored to the rapidly evolving crypto landscape.

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