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[ICO REVIEW] Atlas- Blockchain for travel industry

Đăng bởi: Kelvin Le   - 23/08/2018 - 1794 view
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1. Ideas, technology

Atlas is a blockchain platform for travel services. The travel industry is currently one of the largest markets, valued at $ 8 trillion, but the industry is dominated by large, monopolistic organizations that control user data, Content creation and marketing activities in general. This leads to the control of prices, the cost of the intermediate stages too high. Atlas handles such issues with blockchain technology, eliminates middleware, cuts down on middleware costs, and improves interoperability among peer-to-peer users.

Atlas blockchain ecosystem includes:

  • ATLS token is used to in the platform, payment and for staking, voting delegates.
  • Zero Commission Market Place: Atlas provides a decentralized and commission-free infrastructure for suppliers to list inventory and for customers to complete accommodation bookings, restaurant reservations or tickets for events.
  • Content Creation Rewards: Through use of smart contracts, content creators will be automatically rewarded when posting quality content voted up by the community.
  • Custom Contract API: Developers can create and customize smart contracts from a selection of professionally audited and legally binding Smart Contract templates that will handle common agreements between individuals and venues.
  • Channel Management Integration: Major CMS API integration facilitate instant rates and availability confirmations, venue information and promotional pricing retrieval.
  • Payment Gateway: Handling of online bookings and transactions, including the transfer of ATLS to venues for reservations made through the 3rd party app or website.
  • Token Offering Infrastructure: Accessible framework for businesses to tap into the potential of the token economy without the challenging process of developing their own blockchain, industry compatible APIs and building a community.
  • Authorship and Ownership Protection: Users and suppliers are empowered because they have control over their information and transactions.
  • SDK Support for 3rd Party Website & Apps: Third-party developers and businesses can build their own applications on the Atlas platform. SDKs simplify the operation and interaction with Atlas blockchain and APIs.

 The technical framework

  • User layer
  • Application layer
  • Service layer
  • Core blockchain layer

In order to meet essential requirements, Atlas blockchain needs to improve its security, consensus mechanism, create user-friendly smart contract language for enterprise applications.

Atlas blockchain uses the dPOS consensus mechanism

ECDSA encryption algorithm

With a new, highly centralized algorithm like dPOS (the problem that EOS is also experiencing). How does Atlas solve this problem?

Like EOS, the Atlas delegation system consists of 21 members who act as a block producer. Twenty of the 21 delegates were voted from the community. The 21st delegate is randomly selected from the " reserve delegates" who are not received votes. These reserve delegates can still be voted into the group of 20 thanks to other ATLS token holders.

The nomination of 20 delegates or demotion to the reserve list follows a round (21 blocks).

Being a delegate requires the trust of the community.

So, instead of using masternode, Atlas uses the delegate system.


a, Team

Founder / CEO-Zan WU: Founder Zanada travel website, one of the most used platforms in China

CTO-Phil Mak: Founder & CTO at ZANADU, 20 years of IT experience, 10 years of enterprise startup experience

CMO-Dirk Eschenbacher: Founding Partner of, creative director of Zanadu, 5 years working in marketing for international companies.

Cofounder / COO-Alex Wang: Cofounder and COO of Zanadu, holds a high executive position in a number of technology, gaming and entertainment companies.

Senior Engineer - Neo Liu: Over 5 years in Zanadu

In general, Atlas's leader board members are from Zanadu, having experience in business and IT. However, they are lacking members with experience in blockchain industry.

core team

b, Advisor

Atlas's advisory team is very large with 10 members:

About the blockchain technology, the token policy has six advisors: Founder and CEO of IOST - Jimmu Zhong, Founder Red Pulse - Jonathan Ha, Ledger Capital - Ding'an Fei, Co - founder of Ultrain - Emma Liao, SECA / Kosmos / Techeetah- Edmund Chu, member of Apex Technologies- Jimmy Hu

In terms of business operations, and finance, there are members from the Rosewood Hotels, Shangri-La Group, Saber Hospitality Solutions, and David Aronovitch from Morgan Stanley.

atlas advisor

c, Partners

Investors: Tencent, Matrix, Ledger Capital, Prometheus Capital

Hotel partners: 10 hotels of China, Hong Kong, Hyatt America, St. Regis Starwood international hotel group of Mariott, Westin, etc. The hotel chain is very famous.

Partner Content Management / Travel Data Retrieval: Saber, EZ Yield, Siteminder, RateGain, Rate Tiger, Availpro. TravelClick.

Advertising partners: Mercedes, BMW, Mini, Maserati, Jeep, GM, Philips, Hilton, Givenchy, Shanghai Tang, Visa, UnionPay.

Video communication partners:, youku,, wechat, netease, qiyi

Airlines partner: Cathy Pacific, Singapore Airlines, SAS, Air New Zealand, Qatar, Finair

Payment partner: Pay, Alipay, Wechat Pay, Union Pay


3. Roadmap, product

State 1

1Q 2019

Released the Atlas APP app (location suggestion app and bonus system for content creators) to the global market

2Q 2019

Encouraging network expansion, enhancing market and ecosystem development

Phase 2

3Q 2019

Atlas Testnet. Integrate eCommerce into the Atlas App.

4Q 2019

Provides the Mainnet of the blockchain Atlas and the protocol infrastructure. Launch of Atlas functions including content creation, bonus system, point accumulation, and support for transaction types

1Q 2020

Launches the secondary token provider functionality for third-party businesses and developers run their app and website on the blockchain of the Atlas.

Stage 3

2Q 2020

Optimize the platform to enhance scalability and development. Host the DevCon program for the coder community.


Atlas App

Testnet on Q3 2019



4. Token Metrics

The current token type is: ERC20, which will be switched to the system token when the mainnet launches in Q4 2019

Hardcap 45,000 ETH (for 35% of the token sold): Private 37k, Presale 3k, 5k Crowdsale

July Presale, Public sale and crowdsale in August, token distribution in September

Price: ETH = 10,000 ATLS

Token Allocation:

35% Token for sale, 25% for ecosystem, 15% for team and advisor (vesting within 3 years, 33% each year), 15% bonus in blockchain, 10%

This allocation does not include sales or bonuses for each stage.

 Token and funds

5. Community

Telegram: 5000 members

Medium: 56 followers, 3 posts

Twitter: 318 followers

Atlas community is generally underdeveloped. The community is not active, only join and mainly admins are active on TG. This gloom is probably due to the fall of the overall crypto market.

6. Conclusion

a, Strong points

- A very practical, useful idea that brings real benefits to both the user and the service provider. A stable technology like the DPOS consensus mechanism is a good choice for a reputable, brand-name network that does not require much of decentralization.

- Zanada has a network of partners, creating a strong ecosystem in the travel industry for Atlas. And the network of partners is Atlas's greatest strength. Atlas also equips a team of experienced advisor in the blockchain industry.

- Atlas's roadmap is being developed in accordance with the timeline.

- The allocation of tokens of the Atlas is quite reasonable, token price is pegged to ETH, calculated at the moment, the total fundraising in USD is quite low. They have a vesting plan for team and advisors.

b, Weak points:

- The idea of ​​the blockchain technology of Atlas is not prominent, cannot show the advance in terms of scalability, security improvements, etc. Votes for delegates might be compromised

- Experience in blockchain industry of Atlas development team is not mentioned

- There are a number of medium-sized investment funds but not evitable

Atlas's roadmap reveals its weakness that Atlas's testnet and mainnet have not yet been released prior to token sale. This also means that Atlas's technical team is not very strong.

- Although the token metrics is very reasonable, there is no clear policy for early investors or crowdsale investors. This causes the process of selling tokens from private to crowdsale less transparent.

Verdict: Atlas is a down to earth project with a large business network. However, in terms of technology, this is not their strength. The token policy is not fully transparent. Atlas will become a project developing horizontally thanks to the partner ecosystem. However, at present, Atlas has not received strong response from community, hype is not high.

In terms of ICO investments, this project is more risky than lucrative. In general, investors will choose to invest after on exchange, unless they got lots of bonus in the early investment round.


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